THE ROLE OF SALES ANALYTICS IN IMPROVING SALES PERFORMANCE
- Project Research
- 1-5 Chapters
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- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF SALES ANALYTICS IN IMPROVING SALES PERFORMANCE
This research investigates the role of sales analytics in improving sales performance. Objectives are: (1) to assess the impact of analytics on sales decision-making, (2) to identify key metrics that drive sales performance, and (3) to analyze the challenges in implementing sales analytics. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. Using Taro Yamane's formula, the sample size is 340, ensuring a reliable dataset. The study focuses on the retail sector in Lagos, Nigeria, where sales analytics is increasingly utilized. The reliability coefficient score is 0.84, indicating consistent results. Findings reveal that sales analytics significantly enhances sales performance, with metrics like conversion rates and customer acquisition costs being particularly impactful. Recommendations include investing in advanced analytics tools and training staff in data interpretation to maximize the benefits of sales analytics.
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